KOVA Tag is the physical identity interface of the KOVA ecosystem. It provides a simple, tangible way for a vehicle to present its KOVA identity and connect people with the services available for that vehicle.

The term KOVA Tag refers to the broader product concept rather than a single fixed technology. Depending on the Tag edition, generation, or intended use, KOVA Tag technology may incorporate different interaction methods, including QR, NFC, BLE, App Clips, or other technologies introduced as the KOVA ecosystem evolves.

The KOVA Essential Tag is the current KOVA Tag version distributed with the KOVA Welcome Kit.

It is a QR-based, peel-and-stick Tag designed for discreet installation on the inside of a vehicle's glass. Its purpose is to make a vehicle's KOVA identity accessible while remaining subtle enough to become part of the vehicle rather than an obvious aftermarket accessory.

The Essential Tag follows a deliberately minimal design philosophy. Its proportions, typography, finish, and placement are designed to feel refined and considered rather than resembling a conventional parking sticker, identification label, or promotional decal.

Available in light and dark variants, as well as landscape and portrait orientations, the Tag can be selected to complement different vehicle interiors and installation preferences.

The KOVA Essential Tag is designed around the idea that technology does not need to be visually dominant to feel sophisticated.

Placed behind the glass, it remains discreet in everyday use while providing a recognisable physical presence when someone needs to interact with the vehicle.

Every element is intended to feel intentional — clean, understated, and unmistakably KOVA.

Once activated, the KOVA Essential Tag becomes the physical gateway to the vehicle's KOVA identity.

It allows someone interacting with the vehicle to access the KOVA experience through the interaction method provided by that Tag, while the underlying KOVA platform manages the associated identity, privacy, and communication experience.

KOVA Tag is the platform concept. KOVA Essential Tag is its current expression.

As KOVA evolves, future generations of KOVA Tag may introduce new technologies and interaction methods without changing the fundamental idea: giving every KOVA-enabled vehicle a physical identity that connects the real world to its digital KOVA experience.