Most people meet KOVA through the Amazon listing. This covers what that listing offers, and the few places where it does not match the product you received.
What the listing sells
Brand: KOVA
Product: the KOVA Welcome Kit
Price: ₹999
Product type: KOVA Tag, QR module
Activation required: Yes
Stated warranty: 1 year
The listing is being updated, so the wording you see may not match this article exactly. What is in the box does not change: a KOVA Essential Tag, an Activation Card, an Instruction Card and a Cleaning Swab.
What activating your Tag gives you
Your KOVA Identity, and your vehicle connected to KOVA Connect, KOVA Assistant and the KOVA Dashboard.
KOVA Connect bridges a call between you and the person contacting your vehicle, without revealing your personal phone number to a stranger.
KOVA Assistant speaks with the person about your vehicle, explains the situation to you, and relays your response. It will not put the two of you in direct contact without your consent, even if the other person insists on speaking to you rather than the Assistant.
You decide which channels reach you, and you can switch off communications for a vehicle entirely. The four channels — direct call, AI call, WhatsApp and SMS — are independent, so you can stay reachable on WhatsApp and AI call while turning SMS and direct call off.
Ask in the chat on kova.buzz or in the KOVA Dashboard, and a person from KOVA picks it up whenever the assistant can't help. You can also email [email protected].
Once your Tag is active you are offered a free call with someone at KOVA. The listing calls it "a Zoom call with a KOVA expert"; its name is KOVA Onboarding Support, and it is described in its own article.
Onboarding is assisted the whole way. You are not considered onboarded until your Tag is active and you are ready to use it, whether or not you are comfortable with technology.
Where the listing and the product differ
There is no Welcome Letter. The listing's bullets say the kit contains 1x Instruction Card and its specification table says 1x Welcome Letter. The bullets are right. KOVA does not make a Welcome Letter and it has never been in the box. If you are looking for the Welcome Letter, the Instruction Card is the card the listing meant — nothing is missing from your box. The Cleaning Swab is a recent addition, so a box that has been on a shelf a while may not have one; it is for wiping the spot down before the Tag goes on, and the Tag works the same either way.
"Welcome Letter" and "KOVA Welcome Kit" are not related. The Welcome Kit is the box you bought. The Welcome Letter does not exist.
The other kits are here. The listing says replacement and add-on kits are coming. They have arrived — the KOVA Expansion Kit and the KOVA Replacement Kit are both on Amazon and in the KOVA Store in your dashboard, at ₹250 each. Buy wherever you prefer.
Warranty. The listing states a 1-year warranty. To ask about it, contact KOVA support with your order details.
Languages. KOVA support replies in the language you write in wherever it can.